What started as a gas station and automobile repair shop in the early sixties eventually gave birth to a highly technical, modern automotive dealership along the Pacific Rim. The acquisition of a Datsun (now Nissan) Dealership by Joeten Enterprises, Inc. provided the driving force for the establishment of Joeten Motor Company, Inc. (also known as "Joeten Motors") in 1978 and the relocation of its corporate office from Susupe to Beach Road, San Jose.

Joeten Motors has been a major contributor to the growth of the automotive industry in the Northern Mariana Islands. Along with its diverse and experienced management team, Joeten Motors offers an extensive array of automobiles, services, and parts to compliment its state of the art facilities and factory trained technicians who provide personal satisfaction and reasonable priced services to its patrons.

Joeten Motors, once holding only a Nissan Dealership, now operates a multi-dealership of world-class automobile brands including Honda, Ford, and Kia. It also boasts the largest selection of quality used cars on island.

Joeten Motors’ long lasting commitment to the Northern Mariana Islands goes beyond its front door. Besides promoting shareholder profitability, Joeten Motors contributes to its community via work-study programs, sports team sponsorships, non-profit fundraising activities, major fishing derby, and island beautification projects that help build a positive future for the islands.